Check Your Revenue Health

Three metrics. Instant insights. No signup required.

3 minInstant results
1

Rule of 40

Are you balancing growth and profitability?

Calculate Your Rule of 40

Growth rate + profit margin = a simple health check

YoY ARR Growth
%
+
Operating Margin
%
=
Rule of 40

Rule of 40 Benchmarks

40+ = Healthy
Premium valuations
25-39 = Fixable
Clear improvement path
<25 = Warning
Structural review needed
2

Magic Number

Is your GTM spend generating returns?

Calculate Your Magic Number

(Net New ARR × 4) ÷ Sales & Marketing Spend = GTM Efficiency

Previous Quarter ARR
$
Start of quarter
Current Quarter ARR
$
End of quarter
Sales & Marketing Spend (Quarter)
$
Sales + Marketing

Magic Number Benchmarks

≥1.0 = Excellent
Invest aggressively
0.75-1.0 = Good
Healthy, can scale
0.5-0.75 = Caution
Optimize first
<0.5 = Warning
Fix before hiring

The Magic Number answers: "Should I invest more in GTM or fix what I have?" A low number doesn't mean stop selling—it means diagnose why each dollar isn't converting efficiently.

3

Sales Velocity

How fast is revenue moving through your pipeline?

Calculate Your Sales Velocity

(Opportunities × Deal Size × Win Rate) ÷ Sales Cycle

Monthly Opportunities
New opps created/month
Avg Deal Size
$
Average ACV
Win Rate
%
Opps won / created
Sales Cycle
days
Avg days to close

The Four Levers of Sales Velocity

1
Opportunities
More at-bats = more chances to win
2
Deal Size
Same effort, bigger outcome
3
Win Rate
Convert more of what you have
4
Sales Cycle
Faster = more turns per rep

Most teams try to improve velocity by adding headcount. But improving win rate through enablement, shortening cycles through better process, or boosting pipeline through demand gen often has more impact per dollar—and compounds faster with no ramp time.

Ready to Go Deeper?

These three numbers show symptoms. The full diagnostic finds root causes and tells you which lever to pull first.

63
Data points analyzed
90-day
Prioritized roadmap
6 Levers
Evaluated in order
Jump to:Full Diagnostic →